Let us journey through the company's archives. "The other opportunity beyond remastered is to look at some of our classic IP and ask whether or not it could be reborn on a new platform like what we're going with Skylanders on mobile." "We think we have other great IP in our portfolio that we're considering of course," he added. Crash has surpassed all of our expectations by a pretty wide margin." "But we had no idea – it's hard to tell whether that's a vocal minority or whether that's a real mass audience until you put something out there. "We knew that there was a passionate audience out there for Crash," Hirshberg said in a recent investors call. Fast-forward to today, and Activision has a whole new tune. It became the biggest single-platform release of 2017 in the United Kingdom and landed at number 4 on the United States' NPD charts for June, despite being only on the market for two days in the month. Sane Trilogy overperformed by a wide margin. So far, we are seeing some real passion for it, so that could lead to other things." But you never know if that is emblematic of a larger audience or just this niche, nostalgia-based community. "We know there's a vocal fanbase that wanted that to come back. "We are experimenting with Crash," Activision CEO Eric Hirshberg told a short time after the game's launch. What the company didn't expect was groundswell of sales. Current owner Activision knew it was worth tapping into that nostalgia, which lead to the development of The Crash Bandicoot N. The character was ascendant during the PlayStation era, standing as the platform's primary answer to Nintendo's Mario. Everyone knew there was a hunger for more Crash Bandicoot, but no one really knew how much.
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